MaiBritt-Heiring
Welcome to our 
jewelry universe
I am proud of our company with danish design 
and handmade jewelry through 
two generations.
Mai-Britt Heiring
The biggest jewel is inside yourself. 
Don't forget to let it shine. 
Frits Heiring





Heiring is a Danish jewelry brand with roots dating back to 1976, when goldsmith Frits Heiring founded the company with a passion for aesthetics, quality, and fine craftsmanship. For decades, Heiring has created jewelry that blends the timeless with the contemporary – always with respect for the materials and a focus on personal expression.

Today, the brand is led by Mai-Britt Heiring, who brings a sharp eye for design and a deep understanding of the brand’s heritage and values. She is at the forefront of the creative direction and the ongoing development of the brand and its collections. With a focus on authenticity, form, and storytelling, we create jewelry for the quality-conscious customer – jewelry with soul, symbolism, and Scandinavian simplicity.

Heiring is more than jewelry – it is a universe of personal style, conscious choices, and a Danish design tradition in constant motion.
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exclusively gold and silver

We work exclusively with gold and silver – noble metals known not only for their exceptional durability, but also for their ability to be shaped into jewelry of the highest quality. 
Our approach is that jewelry should have a natural and organic expression – both beautiful and timeless. 

Each piece is carefully handcrafted by experienced goldsmiths who shape and refine the metal with great precision. The result is unique designs where craftsmanship and the raw beauty of the materials take center stage.

To us, a piece of jewelry is not just an accessory – it’s a story told in metal, created to highlight your style and express your individuality.